Introduction
Company
MyOperator Cloud based call management system
Role
Creative UI/Visual Designer (Assistant Manager)
Duration
June 2025 – July 2025 (Research, audit, testing, live)
Team
DesignTeam, Product, Marketing, Developers
Tools Used
Figma, Illustrator, Photoshop, ChatGPT, Zeplin
Objective
The goal of the redesign was to improve the navigation and visual style of the site, thereby increasing conversion.
Competitors
Exotel, Knowlarity, Telecmi, Ozonetel and freshdesk
Problem statement
(Old
Website Issues)
Pain Point
Outdated Visuals
Weak Content Hierarchy
Unresponsive Layout
Low Trust Elements
Weak CTA Engagement
SEO + Speed Issues
Description
Old styling, small fonts
Dense layout
Poor mobile experience
No team/social proof visible
CTAs not prominent
Slow loading, outdated structure
Goals for the Redesign
Make the UI clean, modern, and scalable
Add clear, repeated CTAs (like "Get Demo")
Highlight key products and services clearly
Use branding consistently (colors, icons, illustrations)
Improve information hierarchy and user flow
Improve mobile responsiveness and loading speed
UX STRATEGY & WIREFRAMES
Discover
Wireframing Sitemap
Visual Design Development
Testing
User Persona / Target Audience
Shalini Sharma
Inspiring elegance everyday
Age : 30
Location : New Delhi
Occupation : IT Industry
Objectives
Simplifying the billing process for customers. Automatic management of monthly expenses and income.
Frustrations
The stress caused by insufficient time for accounting documents and frequent misunderstanding.
Biography
Priya turned her passion for technology into a successful career. She works as a software engineer in a leading IT firm and collaborates with a focused, agile team. She is detail-oriented and ensures all aspects of development and deployment run smoothly.
Need
A streamlined platform to save time in project tracking and task management. Quick access to real-time performance reports for efficient decision-making.
Behavior
Uses productivity apps during short breaks between coding or meetings. Prefers smart notifications for task updates and sprint deadlines.
After revamp changes
Metric
CTA Click-Through Rate
Page Load Time
Bounce Rate
Demo Requests
Before
Low
~5 sec
High
Inconsistent
After (Expected/Actual)
+40% improvement
~2.5 sec
Reduced by 30%
+35% growth
Style Guide
